Companies specializing in print and graphic communications will be taking their dynamic print demos to Chicago for the PRINT 18 conference on September 30 — October 2, 2018. PRINT 18 hosts the largest gathering of print providers, and we’re going because we want to meet you.
The print industry, in general, is missing a multi-billion dollar marketplace. Documents in Braille, Large Print, Audio, and Accessible PDF can reach this virtually untapped market.
Braille Works is your accessible documents partner and can produce these documents to complete product offerings to your clients.
If you’re attending PRINT 18, stop by our booth! Visitors at our booth will meet some of our Braille Works team, and receive more information about accessible documents and alternatives to printed materials.
Grow Your Business
You’ve spent a lot of money sending your team to PRINT 18 and getting your machine on the show floor to educate people on why your product is unique. You’re wondering if there will be a return on your investment. There can be because of the buying power of a large population you’re not currently reaching; people with visual and cognitive impairments.
Braille Works serves a wide variety of industries including government agencies, banking, financial, translation agencies, healthcare, insurance, universities, restaurants, and utility companies. These are the same industries that print companies serve.
When print companies reach out to translation agencies for braille, large print, audio, or remediated PDFs, often those translation agencies reach out to us. We want to give you a direct point of contact, save you money, and open a market of consumers often missed by the print industry.
Print Is Where It’s At
Print has been vital to communication for centuries. It plays a significant role in the economy of the United States; so, despite opinions about “snail mail” and “print being ineffective,” it’s worth noting that the digital world hasn’t dethroned print.
Braille Works produces bank statements, notices, business cards, brochures, manuals, letters, restaurant menus, etc. in Large Print, Braille, Audio, and Accessible PDF for the millions of people with disabilities. The print industry provides knowledgeable and important information to people; Our team at Braille Works takes the same information and makes logical and necessary changes. These changes make your information available to people with visual and cognitive impairments to make the world “A More Readable Place”.
People Can’t Read Your Documents.
People with blindness and visual impairment account for an estimated 324 million people worldwide. (285 million with visual impairment, 39 million with blindness) That is no small piece of the pie.
In 2014, U.S. advertisers spent $167 per person on direct mail. Unfortunately, much of that $167 is being wasted when you consider that a significant percentage of Americans have a visual impairment, blindness, or a learning disability. Standard print is inaccessible for some people. Braille, large print, audio, and accessible PDFs allow people to access printed information, and provides you a higher level of return on marketing dollars.
Take a portion of those marketing dollars to get your documents in formats that people with disabilities can read. That way you can reach millions more with your message.
Can people use your website?
The print industry relies on digital technology to conduct business. It is important to ask yourself: Is our website accessible? Can people who rely on a screen reader access our website, PDFs, and attachments? If your response is, “I am uncertain,” “I’ll ask my developer,” “No one has complained,” or “NO,” aside from not being in compliance with federal and state laws, you are missing out on revenue. People are being denied access if they are locked out of your website.
Being accessible makes everyone feel welcome, increases your business, and alleviate most of your litigation fears. You can accomplish all of this with the right accessibility partner, Braille Works.
This post was written by Clerise Phillip Samuel
Originally published at brailleworks.com on August 8, 2018.